Terms in "CRO"
20 Terms Found
A/B Testing
A method of comparing two versions of a webpage against each other to determine which one performs better.
Above the Fold
The portion of a webpage that is visible without scrolling.
CAC (Customer Acquisition Cost)
The total cost of winning a customer to purchase a product or service.
Conversion Funnel
The set of steps a visitor takes on a website to become a customer, visualized as a funnel that gets narrower at each stage.
CRO (Conversion Rate Optimization)
The systematic process of increasing the percentage of website visitors who take a desired action.
CTA (Call to Action)
An instruction to the audience designed to provoke an immediate response, usually using an imperative verb.
Gated Content
High-value content that requires a user to provide their contact information to access. Learn when to gate content and when to leave it open.
Information Gain
The unique value, new data, or fresh perspective a piece of content adds to the existing body of knowledge on a topic.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed with a single focused objective.
Lead Magnet
A free item or service that is given away for the purpose of gathering contact details.
Lead Nurturing
The process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer's journey.
Lifetime Value (LTV)
The total revenue a business can expect from a single customer account throughout their entire relationship.