A/B Testing
A method of comparing two versions of a webpage against each other to determine which one performs better.
A/B Testing (or Split Testing) is the scientific method applied to marketing. It involves showing Version A (the control) to 50% of traffic and Version B (the variant) to the other 50% to see which generates more leads.
What to Test (In Order of Impact)
- The Offer: “Free Audit” vs. “Get a Quote” (Highest impact).
- The Headline: “Web Design” vs. “Lead Generation Engines.”
- The CTA Button: Color, size, and text (“Submit” vs. “Get Started”).
- Layout: Short form vs. Long form.
Testing is the only way to reliably improve your Conversion Rate over time.
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Related Concepts
CRO (Conversion Rate Optimization)
The systematic process of increasing the percentage of website visitors who take a desired action.
Above the Fold
The portion of a webpage that is visible without scrolling.
CTA (Call to Action)
An instruction to the audience designed to provoke an immediate response, usually using an imperative verb.