The Lead-Gen
Dictionary
Stop guessing. Start understanding. The definitive guide to the technical and strategic terms that drive online revenue.
A/B Testing
A method of comparing two versions of a webpage against each other to determine which one performs better.
Above the Fold
The portion of a webpage that is visible without scrolling.
AEO (Answer Engine Optimization)
The practice of optimizing content to be cited by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.
Backlinks
Links from one website to a page on another website, serving as a 'vote of confidence' for search engines.
Bounce Rate
The percentage of visitors to a particular website who navigate away from the site after viewing only one page.
CAC (Customer Acquisition Cost)
The total cost of winning a customer to purchase a product or service.
CLS (Cumulative Layout Shift)
A Core Web Vital metric that measures the visual stability of a page.
Conversion Funnel
The set of steps a visitor takes on a website to become a customer, visualized as a funnel that gets narrower at each stage.
Core Web Vitals (CWV)
A set of specific factors that Google considers important in a webpage's overall user experience.
CRO (Conversion Rate Optimization)
The systematic process of increasing the percentage of website visitors who take a desired action.
CTA (Call to Action)
An instruction to the audience designed to provoke an immediate response, usually using an imperative verb.
Database Optimization
The process of cleaning and structuring your website database to ensure fast query response times and low server overhead.