Web Glossary
Demystifying the jargon of high-performance web development.
CRO
Above the Fold
The portion of a webpage that is visible without scrolling.
CRO (Conversion Rate Optimization)
The systematic process of increasing the percentage of website visitors who take a desired action.
CTA (Call to Action)
An instruction to the audience designed to provoke an immediate response, usually using an imperative verb.
Lead Magnet
A free item or service that is given away for the purpose of gathering contact details.
Lead Generation
Performance
Core Web Vitals (CWV)
A set of specific factors that Google considers important in a webpage's overall user experience.
LCP (Largest Contentful Paint)
A Core Web Vital that measures when the largest content element on a page becomes visible.
TTFB (Time to First Byte)
The time it takes for a user's browser to receive the first byte of data from the web server.
SEO
Backlinks
Links from one website to a page on another website, serving as a 'vote of confidence' for search engines.
Keywords
The specific words and phrases that people use in search engines to find information.
Sitemap
A file where you provide information about the pages, videos, and other files on your site, and the relationships between them.
Trust & Authority
Social Proof
A psychological and social phenomenon where people copy the actions of others in an attempt to undertake behavior in a given situation.
SSL Certificate (HTTPS)
A digital certificate that authenticates a website's identity and enables an encrypted connection.
Testimonials
Statements from satisfied customers or clients testifying to the character or qualifications of a product or service.