Web Glossary

Demystifying the jargon of high-performance web development.

CRO

The portion of a webpage that is visible without scrolling.

The systematic process of increasing the percentage of website visitors who take a desired action.

An instruction to the audience designed to provoke an immediate response, usually using an imperative verb.

A free item or service that is given away for the purpose of gathering contact details.

High-value content that requires a user to provide their contact information to access.

A set of specific factors that Google considers important in a webpage's overall user experience.

A Core Web Vital that measures when the largest content element on a page becomes visible.

The time it takes for a user's browser to receive the first byte of data from the web server.

Links from one website to a page on another website, serving as a 'vote of confidence' for search engines.

The specific words and phrases that people use in search engines to find information.

A file where you provide information about the pages, videos, and other files on your site, and the relationships between them.

A psychological and social phenomenon where people copy the actions of others in an attempt to undertake behavior in a given situation.

A digital certificate that authenticates a website's identity and enables an encrypted connection.

Statements from satisfied customers or clients testifying to the character or qualifications of a product or service.