SEO

Backlinks

Links from one website to a page on another website, serving as a 'vote of confidence' for search engines.

Backlinks (also known as “inbound links”) are one of the most important ranking factors in SEO. They tell search engines that your content is valuable enough for others to link to.

Why They Are Critical

  • Authority: High-quality backlinks from reputable sites boost your “Domain Authority.”
  • Ranking: Sites with a strong backlink profile generally rank higher in search results.
  • Referral Traffic: They bring in direct visitors from other sources.
Dive Deeper

Explore in-depth guides related to backlinks:

Abstract minimalist illustration of a map pin or geolocation marker

Local SEO Basics: How to Show Up When Customers Search "Near Me"

You have a website, but no one in your city can find it. Here is the local SEO playbook for ranking in the 'Map Pack' and getting more foot traffic.

Related Concepts

Trust & Authority

Social Proof

A psychological and social phenomenon where people copy the actions of others in an attempt to undertake behavior in a given situation.

Trust & Authority

SSL Certificate (HTTPS)

A digital certificate that authenticates a website's identity and enables an encrypted connection.

SEO

Keywords

The specific words and phrases that people use in search engines to find information.

Umami Image