IntegrX
How I helped a SaaS company transform their static Figma designs into a high-performing WordPress website that reduced load times by 60% and empowered their marketing team to update content independently.
Project Overview
IntegrX, a growing SaaS company specializing in data integration solutions, came to me with a common challenge: they had beautiful, well-designed Figma mockups but no functional website to showcase their product and convert visitors into leads.
Their marketing team was struggling with a slow, outdated site that didn\'t reflect their modern brand or provide the flexibility they needed to run effective campaigns. They needed a solution that would not only look great but also perform exceptionally and be easy to maintain.
Timeline
4 weeks from start to launch
Client
IntegrX - SaaS Data Integration Platform
Team
Solo developer working directly with marketing lead
The Challenge
IntegrX needed a complete website overhaul to transform their static designs into a fast, responsive marketing platform that their team could manage independently.
Before: The Problems
- Static Figma designs with no functional website
- Slow page load times (~5+ seconds)
- Marketing team couldn't update content without developer help
- Poor mobile experience and responsiveness
- Limited ability to run marketing campaigns effectively
Goals: What Success Looked Like
- Pixel-perfect implementation of Figma designs
- Fast loading times (<2 seconds)
- Marketing team independence for content updates
- Fully responsive across all devices
- Smooth user experience with engaging animations
Solution & Implementation Process
I followed a systematic 4-phase approach to transform IntegrX's Figma designs into a high-performance WordPress website, ensuring every step delivered measurable improvements.
Design Analysis & Planning
I started by thoroughly analyzing the Figma designs, identifying reusable components, interactive elements, and potential performance bottlenecks. I created a detailed technical specification and timeline.
WordPress Setup & Architecture
Built a custom WordPress theme from scratch with Advanced Custom Fields (ACF) Pro for flexible content management. Set up a staging environment for testing and client reviews.
Development & Optimization
Pixel-perfect conversion of designs with optimized code, image compression, lazy loading, and performance enhancements. Implemented smooth animations and responsive breakpoints.
Testing & Launch
Comprehensive QA across multiple browsers and devices, performance testing, client training on content management, and smooth deployment to production.
Technical Implementation
I implemented cutting-edge web technologies and best practices to ensure IntegrX's website was fast, scalable, and maintainable.
WordPress & ACF
- Custom WordPress theme
- ACF Pro flexible content blocks
- Reusable component system
- Content management training
Performance
- Image optimization & WebP
- Lazy loading implementation
- CSS/JS minification
- Caching strategies
Responsive Design
- Mobile-first approach
- Fluid typography scaling
- Touch-optimized interactions
- Cross-browser compatibility
Results & Impact
The project delivered exceptional results, transforming IntegrX's online presence and empowering their marketing team with measurable improvements.
Ready for a Website That Performs Like This?
Whether you're starting from design files or need a fresh build, I'll help you launch a fast, responsive, and marketing-ready WordPress site your team can manage with ease.