From Static Design to a Self-Serve Marketing Platform
Helping a SaaS marketing team break free from developer dependencies and boost ad performance with a high-velocity WordPress build.
The Context
IntegrX, a SaaS platform for data integration, had a classic growth problem: their product was modern, but their marketing site was stuck in the past.
They had invested in high-quality Figma designs, but without a functional implementation, their marketing team was paralyzed. Every campaign idea hit a technical bottleneck. They needed more than just a "coder"—they needed a partner to build a system that would let them move fast and convert traffic.
Timeline
4 Week Sprint
Industry
B2B SaaS / Data
Role
Tech Lead & Developer
Marketing Paralysis
The marketing team was sitting on world-class designs but stuck with a legacy codebase. Every change required developer intervention, stalling campaigns and wasting budget.
Before: The Bottlenecks
- Zero Autonomy: Simple text edits required a support ticket.
- Ad Spend Waste: 5+ second load times were killing Google Ads Quality Score.
- Mobile Friction: Non-responsive layouts were leaking mobile traffic.
- Rigid Templates: Unable to build custom landing pages for campaigns.
The Mission
- Empower Marketing: Drag-and-drop page building with ACF.
- Performance First: Sub-2s loads for better SEO & Ad rank.
- Pixel Precision: 1:1 implementation of the new brand identity.
- Future Proof: A clean codebase that scales with the company.
Solution & Implementation
I followed a systematic 4-phase approach to transform IntegrX's Figma designs into a high-performance WordPress website, ensuring every step delivered measurable improvements.
Design Analysis & Planning
I started by thoroughly analyzing the Figma designs, identifying reusable components, interactive elements, and potential performance bottlenecks. I created a detailed technical specification and timeline.
WordPress Setup & Architecture
Built a custom WordPress theme from scratch with Advanced Custom Fields (ACF) Pro for flexible content management. Set up a staging environment for testing and client reviews.
Development & Optimization
Pixel-perfect conversion of designs with optimized code, image compression, lazy loading, and performance enhancements. Implemented smooth animations and responsive breakpoints.
Testing & Launch
Comprehensive QA across multiple browsers and devices, performance testing, client training on content management, and smooth deployment to production.
Results & Impact
We launched ahead of schedule, enabling IntegrX to hit their campaign targets with a platform that is faster, smarter, and fully under their control.
Direct impact on Google Ads CPC and Quality Score.
Zero developer dependency for landing pages.
Delivered in time for a major product release.
Project Highlights
What I Did for IntegrX, I Can Do for You
A high-performance, lead-generating WordPress site, live in as little as 7-14 days.