Stopping Leaky Ad Spend with a High-Performance Landing Page Engine
Applying enterprise-grade conversion engineering to fix slow load times, stop mobile lead leakage, and maximize Google Ads ROI.
The Context
While IntegrX is a high-ticket B2B software company, the physics of their lead generation problem are identical to local services: they were spending thousands on Google Ads, but their website was too slow and confusing to convert those expensive clicks into leads.
Every click was landing on a slow, unresponsive page, causing potential leads to bounce before the page even loaded. They didn't just need a "new website"—they needed a performance-obsessed partner to build a system that would stop the bleeding and convert traffic instantly.
Focus
Google Ads ROI & Speed
Industry
B2B SaaS (High-Ticket Lead Gen)
Role
Performance Engineer
Leaky Ad Spend
They were buying expensive Google Ads traffic, but sending it to a website that took 5+ seconds to load on mobile. People were clicking 'back' before the page even loaded, wasting thousands in monthly budget.
Before: The Bottlenecks
- High Friction: Complex layouts and slow forms were causing expensive leads to drop off.
- Ad Spend Waste: 5+ second load times were killing Google Ads Quality Score and increasing CPC.
- Mobile Lead Leakage: Non-responsive layouts were losing mobile traffic (where 70%+ of clicks happen).
- Poor Tracking: Unable to accurately measure which campaigns were driving actual lead volume.
The Mission
- Engineered for Conversions: Remove all friction from the primary "Start Free Trial" lead capture.
- Performance First: Sub-2s loads for better Google Ads rank and lower cost-per-click.
- Mobile-First Experience: Flawless functionality on the devices where most leads are browsing.
- Future Proof: A clean, scalable engine that turns more clicks into revenue every month.
Solution & Implementation
I followed a systematic 4-phase approach to transform IntegrX's Figma designs into a high-performance landing page system, ensuring every step delivered measurable conversion improvements.
Design Analysis & Planning
I started by thoroughly analyzing the Figma designs, identifying reusable components, interactive elements, and potential performance bottlenecks. I created a detailed technical specification and timeline.
Platform Setup & Architecture
Built a custom, high-performance landing page architecture with flexible content management. Set up a staging environment for testing and conversion audits.
Development & Optimization
Pixel-perfect conversion of designs with optimized code, image compression, lazy loading, and performance enhancements. Implemented smooth animations and responsive breakpoints.
Testing & Launch
Comprehensive QA across multiple browsers and devices, performance testing, conversion tracking verification, and smooth deployment to production.
Results & Impact
We rebuilt the destination to be faster, smarter, and ruthlessly focused on conversions, enabling IntegrX to hit their campaign targets and lower their cost-per-acquisition.
Direct impact on Google Ads CPC and Quality Score.
Mobile-first infrastructure captured traffic that previously bounced.
Higher conversion rates meant more leads for the same ad spend.
Project Highlights
Stop Wasting Your Ad Budget
What I did for IntegrX, I can do for you: a high-performance lead engine that turns more of your existing traffic into revenue.