Website ROI
Calculator
Most businesses focus on getting more traffic, but the real money is in conversion. See how a small lift in performance multiplies your bottom line.
Your Current Metrics
Typical brochure sites convert at 0.5% - 1.5%.
Current Revenue
$45,000
Potential Revenue
+1.5% Lift$112,500
You're leaving $67,500 on the table.
Based on a conservative conversion lift.
Why Conversion Rate is the
Highest Leverage Metric
If you're paying for traffic (Ads, SEO, Social) but sending it to a website that converts at 1%, you are essentially burning 99% of your marketing budget. Most business owners try to solve this by "getting more traffic," but this is the expensive way to grow.
Performance & Speed
A 1-second delay kills conversions by 7%. We build sub-second sites that pass Google's performance audits out of the box.
Trust & Social Proof
Strategic placement of testimonials and authority signals that reduce visitor anxiety and friction, making it easier for them to say "yes."
Clarity & Calls-to-Action
Clear, compelling instructions that guide the user exactly where you want them to go. We remove the guesswork.
How Does Your Industry Compare?
SaaS
2% - 5%
Pro Services
3% - 8%
Local Services
5% - 15%
If you are below these numbers, your website is likely the bottleneck. Let's fix that.
Frequently Asked Questions
How do you calculate website ROI?
Website ROI = (Revenue from Website - Cost of Website) / Cost of Website × 100. For lead generation sites, measure the value of leads generated multiplied by your close rate and average customer lifetime value.
What is a good website conversion rate?
A good conversion rate varies by industry: SaaS sites typically see 2-5%, professional services 3-8%, and local services 5-15%. The average across all industries is around 2.35%.
How much can improving conversion rate increase revenue?
Improving your conversion rate from 1% to 2% doubles your revenue without increasing traffic or ad spend. This is often the most cost-effective way to grow because you are maximizing the value of visitors you already have.
What factors affect website conversion rate?
The main factors are: page load speed (every 1-second delay reduces conversions by 7%), clear calls-to-action, trust signals like testimonials and security badges, mobile optimization, and compelling value propositions.