Testimonials
Statements from satisfied customers or clients testifying to the character or qualifications of a product or service.
Testimonials are the ultimate trust-builder. Unlike your marketing copy, a testimonial is an external validation of your promise. They transform abstract claims into concrete results.
What Makes a Great Testimonial?
- Specific Results: “They saved us 20 hours a week” is better than “They were great.”
- Real Identity: Including a name, photo, and company adds authenticity.
- Problem-Solution Narrative: Describing the situation before and after your intervention.
Integrating testimonials throughout the user journey reinforces trust at every decision point.
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Related Concepts
Social Proof
A psychological and social phenomenon where people copy the actions of others in an attempt to undertake behavior in a given situation.
A/B Testing
A method of comparing two versions of a webpage against each other to determine which one performs better.
Above the Fold
The portion of a webpage that is visible without scrolling.