20 Terms Found
MQL (Marketing Qualified Lead)
A lead who has indicated interest in what a brand has to offer based on marketing efforts or is more likely to become a customer than other leads.
Profit Margin
The amount by which revenue from sales exceeds costs in a business, usually expressed as a percentage.
Return on Investment (ROI)
A performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments.
Social Proof
A psychological and social phenomenon where people copy the actions of others in an attempt to undertake behavior in a given situation.
Speed-to-Lead
The time elapsed between a prospect expressing interest (submitting a form) and the business responding to them.
SSL Certificate (HTTPS)
A digital certificate that authenticates a website's identity and enables an encrypted connection.
Testimonials
Statements from satisfied customers or clients testifying to the character or qualifications of a product or service.
Unique Selling Proposition (USP)
The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.