Glossary Terms
Gated Content
High-value content that requires a user to provide their contact information to access. Learn when to gate content and when to leave it open.
Information Gain
The unique value, new data, or fresh perspective a piece of content adds to the existing body of knowledge on a topic.
INP (Interaction to Next Paint)
A Core Web Vital that assesses a page's overall responsiveness to user interactions.
Keywords
The specific words and phrases that people use in search engines to find information.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed with a single focused objective.
LCP (Largest Contentful Paint)
A Core Web Vital that measures when the largest content element on a page becomes visible. Learn what causes slow LCP and how to fix it.
Lead Magnet
A free item or service that is given away for the purpose of gathering contact details.
Lead Nurturing
The process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer's journey.
Lifetime Value (LTV)
The total revenue a business can expect from a single customer account throughout their entire relationship.
Local SEO
The strategy of optimizing a local business digital presence to increase visibility in geographically bounded searches, specifically the Google Local Pack.
Long-Tail Keywords
Highly specific search phrases that have lower search volume but significantly higher conversion intent than broad terms.
Mobile-First Indexing
Google’s practice of using the mobile version of website content for indexing and ranking.