Mobile-First Indexing
Google’s practice of using the mobile version of website content for indexing and ranking.
Mobile-First Indexing means Google predominantly uses the mobile version of the content for indexing and ranking. If your desktop site is perfect but your mobile site is broken or missing content, Google considers your site broken.
The CEO Desktop Bias
Many B2B founders approve designs on desktop and ignore mobile. This is dangerous because:
- Ranking: Google ranks you based on the phone view, even for desktop searchers.
- Conversion: 60% of traffic is mobile; a poor mobile site kills 60% of your potential leads.
Key Check
Does your mobile site contain the exact same content, structured data, and internal links as your desktop site? If not, you are suffering from an indexing gap.
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Related Concepts
Core Web Vitals (CWV)
A set of specific factors that Google considers important in a webpage's overall user experience.
AEO (Answer Engine Optimization)
The practice of optimizing content to be cited by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.
Backlinks
Links from one website to a page on another website, serving as a 'vote of confidence' for search engines.