Glossary Terms
MQL (Marketing Qualified Lead)
A lead who has indicated interest in what a brand has to offer based on marketing efforts or is more likely to become a customer than other leads.
Profit Margin
The amount by which revenue from sales exceeds costs in a business, usually expressed as a percentage.
Render-Blocking Resources
Static files (CSS, JavaScript, and fonts) that prevent a webpage from displaying until they are fully downloaded and processed.
Return on Investment (ROI)
A performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments.
Schema Markup
Code (vocabulary) added to a website to help search engines and AI understand the content and context of a page.
Sitemap
A file where you provide information about the pages, videos, and other files on your site, and the relationships between them.
Social Proof
A psychological and social phenomenon where people copy the actions of others in an attempt to undertake behavior in a given situation.
Speed-to-Lead
The time elapsed between a prospect expressing interest (submitting a form) and the business responding to them.
SSL Certificate (HTTPS)
A digital certificate that authenticates a website's identity and enables an encrypted connection.
Testimonials
Statements from satisfied customers or clients testifying to the character or qualifications of a product or service.
TTFB (Time to First Byte)
What is TTFB? It is the time it takes for a user's browser to receive the first byte of data. Learn how to check TTFB, what causes high TTFB, and how to fix it.
Unique Selling Proposition (USP)
The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.