MQL (Marketing Qualified Lead)
A lead who has indicated interest in what a brand has to offer based on marketing efforts or is more likely to become a customer than other leads.
A Marketing Qualified Lead (MQL) is a prospect who has taken an action that indicates interest but is not yet ready for a sales call. They are “raising their hand” but haven’t opened their wallet.
Examples of MQL Actions
- Downloading a Lead Magnet (like an ebook).
- Signing up for a newsletter.
- Repeatedly visiting the pricing page.
- Adding items to a cart but abandoning it.
Identifying MQLs allows you to focus your energy on people who are actually interested, rather than cold traffic.
Related Concepts
CTA (Call to Action)
An instruction to the audience designed to provoke an immediate response, usually using an imperative verb.
Lead Nurturing
The process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer's journey.
Gated Content
High-value content that requires a user to provide their contact information to access.