CRO
Lead Magnet
A free item or service that is given away for the purpose of gathering contact details.
A lead magnet is an irresistible bribe that offers specific value to a prospect in exchange for their contact information, typically an email address. It is the fuel for any B2B marketing funnel.
Common Types of Lead Magnets
- Whitepapers and Ebooks: In-depth industry reports or “how-to” guides.
- Checklists or Cheat Sheets: Short, actionable summaries.
- Webinars: Educational video sessions.
- Templates: Pre-built tools or files the user can implement immediately.
- Free Audits or Tools: Interactive calculators or assessments (like an ROI calculator).
A great lead magnet solves a specific problem for a specific segment of your audience.
More in CRO
Above the Fold
The portion of a webpage that is visible without scrolling.
CRO (Conversion Rate Optimization)
The systematic process of increasing the percentage of website visitors who take a desired action.
CTA (Call to Action)
An instruction to the audience designed to provoke an immediate response, usually using an imperative verb.