The Lead-Gen Dictionary
Stop guessing. Start understanding. The definitive guide to the technical and strategic terms that drive online revenue.
A/B Testing
A method of comparing two versions of a webpage against each other to determine which one performs better.
Above the Fold
The portion of a webpage that is visible without scrolling.
Backlinks
Links from one website to a page on another website, serving as a 'vote of confidence' for search engines.
Bounce Rate
The percentage of visitors to a particular website who navigate away from the site after viewing only one page.
CAC (Customer Acquisition Cost)
The total cost of winning a customer to purchase a product or service.
CLS (Cumulative Layout Shift)
A Core Web Vital metric that measures the visual stability of a page.
Conversion Funnel
The set of steps a visitor takes on a website to become a customer, visualized as a funnel that gets narrower at each stage.
Core Web Vitals (CWV)
A set of specific factors that Google considers important in a webpage's overall user experience.
CRO (Conversion Rate Optimization)
The systematic process of increasing the percentage of website visitors who take a desired action.
CTA (Call to Action)
An instruction to the audience designed to provoke an immediate response, usually using an imperative verb.
Gated Content
High-value content that requires a user to provide their contact information to access. Learn when to gate content and when to leave it open.
INP (Interaction to Next Paint)
A Core Web Vital that assesses a page's overall responsiveness to user interactions.
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