Trust & Authority
Testimonials
Statements from satisfied customers or clients testifying to the character or qualifications of a product or service.
Testimonials are the ultimate trust-builder. Unlike your marketing copy, a testimonial is an external validation of your promise. They transform abstract claims into concrete results.
What Makes a Great Testimonial?
- Specific Results: “They saved us 20 hours a week” is better than “They were great.”
- Real Identity: Including a name, photo, and company adds authenticity.
- Problem-Solution Narrative: Describing the situation before and after your intervention.
Integrating testimonials throughout the user journey reinforces trust at every decision point.