Performance

Schema Markup

Code (vocabulary) added to a website to help search engines and AI understand the content and context of a page.

Schema Markup (or Structured Data) is a standardized vocabulary of tags that you add to your HTML to help search engines and AI models understand what your content actually is, not just what it says.

Why It Matters for B2B

For B2B websites, Schema is the difference between a plain search result and a “Rich Result” that includes star ratings, FAQs, or event dates.

Essential Schema Types

  • Organization: Tells Google who you are, your logo, and contact info.
  • Service: Describes what you sell (crucial for local service businesses).
  • FAQPage: One of the most effective ways to get content cited by AI Answer Engines.
  • Article: Helps blog posts appear in Google Discover and AI news summaries.
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Related Concepts

SEO

AEO (Answer Engine Optimization)

The practice of optimizing content to be cited by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.

SEO

Keywords

The specific words and phrases that people use in search engines to find information.

Performance

Bounce Rate

The percentage of visitors to a particular website who navigate away from the site after viewing only one page.

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