SEO
Keywords
The specific words and phrases that people use in search engines to find information.
Keywords are the bridge between what people are searching for and the content you provide to fill that need. “High-Intent” keywords are particularly valuable, as they are used by people ready to solve a problem or make a purchase.
Types of Keywords
- Short-Tail: Broad terms like “Web Design” (High volume, high competition).
- Long-Tail: Specific phrases like “High-performance WordPress design for SaaS” (Lower volume, higher conversion).
- Transactional: Keywords that imply a readiness to buy (e.g., “Pricing,” “Hire,” “Get a Quote”).
Effective SEO involves mapping these keywords to specific pages to ensure maximum relevance for the user.