Strategy

Conversion Funnel

The set of steps a visitor takes on a website to become a customer, visualized as a funnel that gets narrower at each stage.

A conversion funnel maps the customer journey from “Awareness” (visiting the site) to “Action” (becoming a lead). It helps identify exactly where you are losing potential customers.

The 4 Stages (AIDA)

  1. Awareness: They land on your site via SEO or Ads.
  2. Interest: They read your Headline and value prop.
  3. Desire: They view Case Studies and pricing.
  4. Action: They click the CTA and fill out the form.

A leak at any stage (e.g., a confusing headline or a broken form) destroys the ROI of the entire funnel.

Related Concepts

CRO

CRO (Conversion Rate Optimization)

The systematic process of increasing the percentage of website visitors who take a desired action.

Lead Generation

MQL (Marketing Qualified Lead)

A lead who has indicated interest in what a brand has to offer based on marketing efforts or is more likely to become a customer than other leads.

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