CRO
CTA (Call to Action)
An instruction to the audience designed to provoke an immediate response, usually using an imperative verb.
A Call to Action (CTA) is the most critical element of any marketing page. It’s the button, link, or form that tells the user exactly what to do next—whether it’s “Book a Demo,” “Download Now,” or “Get Started.”
Characteristics of a High-Converting CTA
- High Contrast: The button color should stand out from the rest of the page.
- Action-Oriented Copy: Use strong verbs that imply a benefit (e.g., “Get My Free Audit” vs. “Submit”).
- Strategic Placement: Place CTAs both “Above the Fold” and at logical transition points in the content.
- Clear Value: The user should know exactly what they will get by clicking.
More in CRO
Above the Fold
The portion of a webpage that is visible without scrolling.
CRO (Conversion Rate Optimization)
The systematic process of increasing the percentage of website visitors who take a desired action.
Lead Magnet
A free item or service that is given away for the purpose of gathering contact details.