CRO

A/B Testing

A method of comparing two versions of a webpage against each other to determine which one performs better.

A/B Testing (or Split Testing) is the scientific method applied to marketing. It involves showing Version A (the control) to 50% of traffic and Version B (the variant) to the other 50% to see which generates more leads.

What to Test (In Order of Impact)

  1. The Offer: “Free Audit” vs. “Get a Quote” (Highest impact).
  2. The Headline: “Web Design” vs. “Lead Generation Engines.”
  3. The CTA Button: Color, size, and text (“Submit” vs. “Get Started”).
  4. Layout: Short form vs. Long form.

Testing is the only way to reliably improve your Conversion Rate over time.

Dive Deeper

Explore in-depth guides related to a/b testing:

Split screen comparing a website on a large desktop monitor and a small phone screen

The $10,000 Mobile Blind Spot: Why Your Desktop-Approved Website Costs You B2B Leads

Founders check their website on a 27-inch monitor. Their leads check it on a phone. This gap is costing you high-value customers every single week.

Illustration of a pipeline with leaking connections representing lost website leads

The Lead Leak Audit: 7 Hidden Reasons Your Website Is Losing You Customers

Most B2B websites leak revenue through slow speed, broken CTAs, and form friction. Learn the 7 lead leaks costing you customers and exactly how to plug them.

Related Concepts

CRO

CRO (Conversion Rate Optimization)

The systematic process of increasing the percentage of website visitors who take a desired action.

CRO

Above the Fold

The portion of a webpage that is visible without scrolling.

CRO

CTA (Call to Action)

An instruction to the audience designed to provoke an immediate response, usually using an imperative verb.

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