Lead Generation
Gated Content
High-value content that requires a user to provide their contact information to access.
Gated content is a strategic way to identify and capture high-intent prospects. Instead of giving everything away for free, you “gate” your most valuable insights (like whitepapers, checklists, or proprietary data) behind a lead form.
Best Practices for Gating
- Provide a Preview: Show the value before asking for the email.
- Keep Forms Short: Only ask for what you need to follow up.
- Align with Intent: Ensure the content solves a specific pain point for your industry.
Gated content is a core component of effective B2B lead generation, turning casual readers into qualified leads.