Bounce Rate
The percentage of visitors to a particular website who navigate away from the site after viewing only one page.
Bounce rate represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site.
Is a High Bounce Rate Bad?
It depends.
- Bad: If users land on your homepage or Landing Page and leave immediately, it means your value proposition isn’t clear.
- Okay: If users land on a blog post, read the whole thing, and leave satisfied, a high bounce rate is normal.
How to Lower It
- Improve Page Speed.
- Make your content easier to read (better formatting).
- Add clear Internal Links to related content.
More on performance
Website Performance for Contractors: Passing the Dirty Hands Test
If your website takes 5 seconds to load on a 4G connection, you are handing jobs to your competitor. Learn how website performance for contractors directly impacts revenue.
Website Security Basics: Why "Not Secure" is Scaring Away Your Customers
If your browser says 'Not Secure,' your visitors are leaving. Here is the non-technical guide to HTTPS, backups, and preventing a reputation nightmare.
Related Concepts
Above the Fold
The portion of a webpage that is visible without scrolling.
CRO (Conversion Rate Optimization)
The systematic process of increasing the percentage of website visitors who take a desired action.
Core Web Vitals (CWV)
A set of specific factors that Google considers important in a webpage's overall user experience.